Hey, I’Malena.
I provide the user insights that empower teams to create data-driven decisions.
Designing an AI writing tool with Newsela
A series of generative and formative quantitative studies, including competitive analysis with the main competitors, in-depth interviews, and tasked-based usability studies with prototypes, were conducted to understand teachers' and students' needs, paint points, and goals and provide recommendations to the design process.
Selected Projects
Mixed Method Research for Content Discoverability
A national representative study among K12 teachers analysis was commissioned, and a series of in-house quantitative and qualitative studies were conducted in order to uncover opportunities and challenges around content discoverability.
Beloved metric and NPS analysis
To validate the use of NPS as a beloved metric, a discovery workshop, followed by user interviews and statistical analysis, was conducted.
Food Network Kitche Direct To Consumer
A series of market research, qualitatives and quantitative were conducted to inform design decisions and user experience for the Food Network Kitchen product, across multiple platforms that brings together Food Networks, content, recipes, tolls, classes and the world’s top chefs.
Mixed Method Research for Content Discoverability
A national representative study among K12 teachers analysis was commissioned, and a series of in-house quantitative and qualitative studies were conducted in order to uncover opportunities and challenges around content discoverability.
Beloved metric and NPS analysis
To validate the use of NPS as a beloved metric, a discovery workshop, followed by user interviews and statistical analysis, was conducted.
My Approach
My approach is centered on deep user empathy, critical thinking, and robust data analysis. By integrating these principles, I help provide impactful and user-centric insights to help build amazing products and services.
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I am committed to conducting thorough and meticulous research using mixed methods. My goal is to uncover deep user insights that drive meaningful product decisions. I employ various research techniques, including in-depth interviews, usability studies, surveys, and A/B testing, ensuring that our findings are robust and actionable.
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Leading a team of researchers is one of my passions. I focus on attracting, retaining, and developing top talent, fostering an inclusive and collaborative environment. By providing continuous coaching and mentorship, I ensure that my team members excel in their roles and contribute effectively to our collective goals.
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In fast-paced, high-growth environments, managing priorities is crucial. I excel at planning and prioritizing research activities to align with business objectives and product development cycles. By balancing immediate needs with long-term strategic goals, I ensure that our research efforts have the maximum impact.
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I believe in making research accessible to all stakeholders. By democratizing research insights, I empower cross-functional teams to make informed, data-driven decisions. I achieve this by developing comprehensive research repositories, providing easy-to-understand reports, and facilitating workshops and master classes that disseminate key findings across the organization.
Brands that I have collaborated to:
