Designing an AI writing tool with Newsela
A series of generative and formative quantitative studies, including competitive analysis with the main competitors and in-depth interviews and tasked based usability studies with prototypes were conducted to understand teachers & students' needs, paint points and goals in order to provide recommendations to the design process.
Mixed Method Research for Content Discoverability
A national representative study among K12 teachers analysis was commissioned, and a series of in-house quantitative and qualitative studies were conducted to uncover opportunities and challenges around content discoverability.
Beloved metric and NPS metric analysis
A discovery sprint followed by user interviews and statistical analysis was conducted to validate using NPS as a Beloved Metric.
Food Network Kitche Direct To Consumer
A series of qualitative and quantitative and market research was conducted to inform design decisions and user experience for the Food Network Kitchen product across multiple platforms that bring together Food Networks, content, recipes, tolls, classes, and the world’s top chefs.
